Case Study: On achieves scalable ecommerce intelligence with Looker

On Staying competitive for the long haul with a unified big data platform

On, the sports shoe company, was growing quickly across new markets and product lines, making it harder to keep a clear view of customer behavior and marketing performance. To solve this, On needed a scalable business intelligence setup, using BigQuery and Looker to unify ecommerce, CRM, and marketing data from multiple sources.

Looker helped On turn data in BigQuery into dashboards and actionable insights, while machine learning and audience clustering improved targeting. The result was a more coherent analytics system that let On compare offline and online campaign costs and revenues, create seven customer clusters, and build lookalike audiences—helping the company make faster, better budget and marketing decisions.

On

Andrej Blaha

Head of Business Intelligence