Case Study: Costway achieves faster, more efficient data analytics with Looker

Offering personalized online shopping experiences through highly efficient data analytics

Costway, a Chinese cross-border retail company serving more than one million customers across 11 countries, needed a better way to analyze scattered data from its websites, apps, ads, and overseas databases. To improve marketing and operations, Costway worked with Looker as part of its Google Cloud analytics stack, alongside BigQuery, to create a centralized data warehouse and make reporting faster and more efficient.

Using Looker connected to BigQuery, Costway cut report generation time from several hours to just 15–30 minutes and reduced manual analysis work. This helped the company make more targeted marketing decisions, boost website conversion rates by 50%, and support annual sales growth of 60–80%, while also improving service quality and operational efficiency.

Costway

Jerry Xia

Operations Director