Case Study: AllSaints achieves more personalized music services and stronger analytics compliance with Looker

Offering personalized music services across regions with a streamlined data pipeline on cloud

AllSaints Music, a China-based tech startup with more than 50 million music app users worldwide, needed a better way to collect, store, and analyze data across regions while staying compliant with local data regulations. Before working with Looker, the company struggled with manual data configuration, limited cross-region coverage, and data loss issues that affected personalized recommendations and advertising performance.

Looker’s broader Google Cloud analytics stack helped AllSaints Music unify its pipeline and improve reporting, with Firebase for richer user data collection and BigQuery for analysis, while planning to use Looker Studio for visualization. The migration was completed in two months, boosted cross-region data collection efficiency by 40%, improved team productivity by 35%, and supported stronger personalization, higher ad clickthrough rates, and growing revenue.

AllSaints

John Bovill

Executive Consultant Digital and Technology