Case Study: NTUC Income achieves higher CTR and lower acquisition costs with Looker

NTUC Income Engaging customers with relevant data-driven insights to increase insurance sales

NTUC Income, Singapore’s insurance cooperative, needed a way to break down data silos and better understand customer intent across online and offline touchpoints so it could move beyond broad marketing and deliver more personalized, data-driven campaigns. With help from Looker-based analytics in the Google Cloud marketing stack, along with BigQuery and Analytics 360, Income aimed to target the right customer with the right message at the right time.

Looker’s role in the solution helped NTUC Income unify customer and campaign data, enable advanced segmentation, and support machine-learning-driven audience targeting and personalized messaging. The result was faster campaign execution, deeper customer-agent relationships, a 92% increase in click-through rate, and a 40% reduction in customer acquisition cost.

NTUC Income

Anny Huang

Head of Digital Business