Case Study: MWM scales global music apps and gains customer insights with Google Cloud Platform

MWM Uses Google Cloud to Coordinate Its Growth Worldwide

MWM, a Paris-based mobile music company best known for edjing Mix and more than 100 million downloads worldwide, needed to scale and coordinate real-time development and deployment across a growing portfolio of music apps while gaining deeper insight into millions of users. The challenge was handling heavy concurrent downloads and user-data features (playlists, mixes, recommendations) without burdening developers with infrastructure, and to improve retention and monetization as the business expanded globally.

Using Google Cloud Platform — including App Engine, Compute and Kubernetes Engines, Container Registry, BigQuery, Cloud SQL/Spanner, Stackdriver and Cloud Storage — MWM moved to a containerized, managed infrastructure that isolates tasks, optimizes resources, and simplifies deployment. The result: hundreds of simultaneous downloads per second (300–500 req/sec on average, peaking at ~800), better user-behavior analytics and monetization via BigQuery, improved code quality by freeing developers from ops, and tighter cost and performance control through Stackdriver and optimized data handling.

MWM

Damien Delépine

Head of Cloud, Web & Big Data