Case Study: Mulberry achieves better sales and higher ad performance with Google Cloud Platform

Mulberry Adopting a modern approach to data to deliver age-honoured products worldwide

Mulberry, the British fashion house with stores in 25 countries, was struggling with customer data coming in from different systems, formats, and times, making it hard to get a clear view of stock, products, and customers. Working with Google Cloud Platform through Datatonic, the company needed a way to unify its data and turn it into actionable insights to improve sales.

Google Cloud Platform helped Mulberry consolidate data in the cloud, using tools like BigQuery and machine learning to analyze customer behavior and support more targeted marketing. As a result, Mulberry increased click-through rates by 37%, improved return on ad spend by 110%, and grew online sales by 25%.

Mulberry

Louise Vanwildermeersch

Customer Insights Manager