Case Study: Moviebill achieves massive AR engagement and cost‑efficient scalable infrastructure with Google Cloud Platform

Moviebill Engaging movie buffs with print and augmented reality

Moviebill is a 15‑person Burbank publisher that produces free, full‑color movie guides with embedded augmented reality (AR) experiences. When it launched its debut issue for Avengers: Infinity War, Moviebill faced massive, short‑term traffic spikes (600%+), strict studio security requirements, and the need to avoid the time and cost of building its own data center.

Partnering with SADA and Google Cloud Platform (Firebase, BigQuery, Cloud Storage), Moviebill deployed a secure, auto‑scaling backend in about three months at a fraction of the cost of a private data center. The platform has enabled over four million AR scans to date, 10%+ clickthrough rates and ~5‑minute average sessions, reduced infrastructure costs, freed developers to focus on features, and provided analytics that improve editorial and advertising decisions.

Moviebill

Matthew Shreder

Publisher and Co-founder