Case Study: Moloco achieves highly scalable ML-powered ad services with Google Cloud Platform

Moloco Bringing ML-powered retail media advertising technology to the world with rapid global scaling

Moloco needed a robust, highly scalable infrastructure to power its machine learning-based Retail Media Platform (RMP), including online ad-serving, real-time log ingestion, campaign management, and bidding systems. To support this global advertising service for more than 35,000 advertisers, Moloco chose Google Cloud Platform as the foundation for its platform.

Google Cloud Platform helped Moloco build and run its RMP with services like BigQuery, Cloud Bigtable, Google Kubernetes Engine, Cloud TPU, and cloud regions for data sovereignty. The result was faster data processing, millisecond performance, elastic scaling in minutes, and the ability to launch in new regions within weeks instead of months, enabling Moloco to deliver its platform on time and at global scale.

Moloco

Bill Michels

GM of RMP