Case Study: BE International achieves cost-effective scalability and operational efficiency with Google Cloud Platform

Modernizing direct selling globally with Cloud and AI

BE International, a direct-selling company operating across Malaysia, Singapore, Brunei, Hong Kong, and Indonesia, grew rapidly to nearly 200 employees and 516,000 members. As demand for its app-based ordering and fulfilment increased, its existing technology infrastructure could no longer scale quickly or cost-effectively. BE International turned to Google Cloud Platform to find a more scalable, secure, and robust foundation for its growing business.

Google Cloud Platform, working with partner Matrix Connexion, delivered the project and helped BE International modernize its infrastructure with cloud, AI, and collaboration services. The new setup improved operational efficiency, supported demand peaks, and enabled the company to quickly realize value from its upgraded technology environment.

BE International

Ir Lee Suet Sen

Founder, President, and Group Managing Director