Case Study: Miinto achieves faster scaling and rapid expansion with Google Cloud Platform

Miinto Helping an ecommerce trendsetter that supports local boutiques to grow globally

Miinto, a fashion marketplace connecting shoppers with independent retailers, was expanding rapidly across Europe but its previous private cloud setup couldn’t scale fast enough for traffic spikes, new markets, or sudden demand surges like Black Friday. The company turned to Google Cloud Platform and its cloud services to support growth while keeping infrastructure flexible enough for both open source and Windows workloads.

Google Cloud Platform migrated Miinto’s key services to Compute Engine and other cloud tools, enabling faster provisioning, easier scaling, and better performance. The results included about 20% lower latency, 70% higher request-serving capacity, and new environment setup reduced from three days to 15 minutes; Miinto also scaled from seven to 13 markets in just three months and was able to onboard hundreds of new retailers during the pandemic.

Miinto

Marek Brach

CTO