Case Study: falabella.com achieves faster, scalable seller insights with Looker

Maximizing its ecommerce platform supported by Google Cloud

falabella.com, the ecommerce platform of Grupo Falabella, needed a way to turn growing volumes of marketplace data into actionable insights for thousands of sellers across Latin America. The company was looking for a solution that could integrate with its existing cloud environment, support fast reporting, and provide a secure, intuitive interface to improve business visibility and sales strategy; it selected Looker to help meet those goals.

Looker was implemented on Google Cloud alongside BigQuery and other services to power falabella.com’s data monetization and reporting platform. The result was a faster, more scalable analytics environment: report generation increased from 5 to 25 per sprint, Google Cloud tool users grew 300%, and the platform expanded to thousands of monthly users, helping falabella.com improve operations, product launches, and seller decision-making.

falabella.com

Karim Touma

Regional Director of Data & Analytics