Case Study: Maxeda DIY Group achieves faster insights with Looker

A Google Cloud Platform Case Study

Preview of the Maxeda DIY Group Case Study

Maxeda DIY Group Reacting to change at speed with SAP on Google Cloud

Maxeda DIY Group, the home improvement retailer, needed faster insights from its growing business data as it continued its digital transformation and moved SAP S/4HANA from on-premises infrastructure to the cloud. The company wanted a more scalable, centralized way to analyze changing customer behavior, stock needs, and business performance, and Looker was used to help support its reporting and analytics goals.

Looker helped Maxeda DIY Group build a more agile analytics approach on Google Cloud, enabling faster reporting and a single view of customers, products, stores, and services. The solution improved the company’s ability to monitor shifts in demand and react quickly to market changes, supporting smarter stock and logistics decisions and helping Maxeda become one of the first companies in Europe to complete a full live SAP migration to Google Cloud.


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Maxeda DIY Group

Erik Cuypers

Chief Information Officer


Google Cloud Platform

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