Case Study: A2A achieves real-time customer care and scalable analytics with Looker

Matching utilities to millions, and minimizing waste

A2A, the Italian utilities provider, needed a faster and more scalable data infrastructure to support real-time customer service, handle rapidly growing meter and IoT data, and adapt to market deregulation. Its previous warehouse refreshed only every 24 hours, making it difficult to respond immediately to customer issues. A2A turned to Looker and Google Cloud-based analytics and data tools to modernize its data environment.

Looker helped A2A build scalable, responsive customer analytics on Google Cloud by enabling a unified data lake and real-time data delivery across SAP, CRM, and marketing sources. The solution improved agility and made relevant information available directly to operators and dashboards, helping A2A deliver personalized customer care in near real time. The result was always-available, up-to-date data that supported more responsive service and a more flexible operating model.

A2A

Davide Rizzo

Head of IT Governance and Strategy