Case Study: MAPFRE achieves data-driven decision-making and automation with Looker

MAPFRE Iberia Depending on data in uncertain times

MAPFRE, a global insurance company in Spain, was struggling with highly siloed first-party data that made it difficult for departments to access the insights they needed and often left decision-making guided by intuition. The company wanted to become more data-driven and better personalize customer relationships, using Looker alongside BigQuery and Vertex AI.

Looker helped MAPFRE centralize and democratize data with self-service dashboards and granular access controls, enabling teams to make faster, better-informed decisions while protecting sensitive information. In the first month, MAPFRE automated more than 100 hours of manual work, and by using Vertex AI to prioritize leads, it doubled conversions from leads to new customers.

MAPFRE

Mónica García Cristóbal

Head of Transformation