Case Study: MandM Direct achieves better customer insights with Looker

MandM Direct Using the power of data to provide great customer experiences

MandM Direct, a UK retail company that grew from a catalog-based mail order business into an online fashion retailer serving millions of customers, needed a better way to unify siloed data and understand customer behavior across its website. To support that shift, MandM Direct turned to Looker alongside Google Cloud tools to help bring together data from multiple systems and improve how it identified the right products for the right shoppers at the right time.

Looker helped MandM Direct visualize and analyze BigQuery data more quickly and consistently, making insights more timely and actionable for teams across the business. With Looker, MandM Direct gained near real-time reporting, custom monitoring alerts, and faster reaction times during peak periods like Christmas, helping streamline customer journeys and support better business decisions.

MandM Direct

Ben Powis

Head of Data Science