Case Study: Coop Group achieves a unified customer view and more personalized marketing with Looker

Making shoppers feel at home with a personalized experience across platforms

Coop Group, the Swiss retail and wholesale cooperative with 2.5 million members, needed a better way to unify customer data across its 22 online stores and many physical locations to deliver seamless, personalized experiences. Its analytics were previously siloed by platform, making it hard to understand customer behavior and create accurate recommendations. The company worked with Looker and Google Cloud tools including BigQuery to build a centralized marketing data hub.

Looker helped Coop Group visualize unified data from BigQuery and support a single customer view across channels, while the broader Google Cloud solution standardized reporting and analytics. As a result, Coop Group processes more than 400 queries per month, analyzes 4 TB of active data monthly, and says the new approach has cut BI and CRM overhead and reduced data analysis workload by up to 60%, while improving personalized campaigns and marketing ROI.

Coop Group

Mohamad Kariem

Digital Analyst