Case Study: MADSACK Media Group achieves faster, unified business insights with Looker

Making regional news even more relevant with Google Cloud

MADSACK Media Group, a German media company with 19 regional newspapers and the RND digital publishing platform, faced scaling and performance issues with its existing data platform and outdated BI tools as digital data volumes grew. It needed a more unified, scalable way to analyze data from across its publications, and turned to Looker alongside Google Cloud’s data stack.

Looker was implemented for deeper self-service business intelligence, while Looker Studio handled broader reporting needs. With Looker, MADSACK Media Group reduced the time from query to insight, enabled faster visualization of fresh data, and supported more data-driven decisions across the organization; the new platform also cut support calls from three to four per day to one or two per week, freeing IT to focus on analysis and new features.

MADSACK Media Group