Case Study: MainAd achieves 2x online conversions and 75% improved real-time bidding accuracy with Google Cloud Platform

MainAd Converting shoppers into buyers with high-quality ad retargeting

MainAd is an international ad-tech company (founded 2007) that builds real-time programmatic retargeting to turn browsers into buyers. To stay competitive it needed to analyze petabytes of customer data in real time and scale to tens of thousands of requests per second while maintaining sub-100 ms latency, high targeting accuracy, and cost efficiency.

MainAd migrated its core infrastructure to Google Cloud Platform, adopting Open Bidder and managed services (BigQuery, Bigtable, Pub/Sub, Dataflow) with Google professional services to design and optimize the architecture. The solution scaled to 50,000 requests/sec, accelerated time-to-value 3x, improved bidding accuracy by 75%, reduced digital marketing costs, delivered sub-100 ms processing, and doubled online conversion rates.

MainAd

Larraine Criss

Chief Product Officer