Case Study: Magicpin achieves scalable retail growth with Google Cloud Platform

magicpin Connecting offline retailers with customers through data-rich experiences

Magicpin, a digital platform connecting retailers and customers, needed infrastructure that could keep up with rapid growth after its legacy database began crashing under load. With support from Google Cloud Platform, and early exposure through Google’s Launchpad/Accelerator program, the company looked to Google Cloud services such as Cloud Bigtable to solve challenges in cataloging, search, payments, and delivery.

Google Cloud Platform implemented Cloud Bigtable and other cost-optimization measures, helping Magicpin scale reliably and avoid hiring dedicated database experts. The result was a 400% increase in monthly transactions, from 10,000 to 40,000, while reducing annual infrastructure costs by more than 30%.

Magicpin

Pranay Gupta

Vice President of Growth and Business Development