Case Study: Licious achieves faster, fresher deliveries and greater supply chain efficiency with Google Cloud Platform

Licious Delivering an unmatched range of meat and meat products to customers

Licious, a fresh meat and seafood delivery company, needed to keep its perishable supply chain efficient and ensure accurate, on-time deliveries within a promised 90 minutes. To solve this challenge, Licious used Google Cloud Platform’s Google Maps Platform to track products in transit, assign orders to the right hubs, and optimize driver routes across its distribution network.

With Google Cloud Platform, Licious improved transparency and workflow efficiency in its logistics operations, helping preserve product freshness. The company reduced call center complaints about missed deliveries by 50% and maintained a 90% repeat customer rate, all while supporting rapid growth of 300% over five years.

Licious

Bhaskar Raju Konduru

CTO