Case Study: THE ICONIC improves shopping search and discovery with Google Cloud Platform

Leveraging AI to create a better way to shop

THE ICONIC, a major ecommerce retailer serving two million active customers and over 20 million monthly website and app visits, wanted to improve search, discovery, and inspiration for shoppers. Using Google Cloud Platform, the company turned to Vertex AI and machine learning to speed up processes and better connect customers with relevant products.

Google Cloud Platform implemented multimodal search, Snap-to-Shop enhancements, and Gemini-powered AI metadata tagging to recommend items by theme or intent, return similar products when exact matches were unavailable, and expand search relevance. The result was a more personalized shopping experience that increased the chances of matching shoppers with desired or inspiring products, improving customer satisfaction and supporting stronger bottom-line results.

THE ICONIC

Glynn Willis

Director of Data and Analytics