Case Study: Leanplum achieves scalable, analytics-driven mobile customer engagement with Google Cloud Platform

Leanplum Using Google Cloud Platform to build a platform for mobile enterprises to increase customer engagement

San Francisco-based Leanplum builds a marketing cloud for the mobile era, offering messaging, automation, A/B testing, personalization, app editing and analytics for customers such as Tinder, Lyft and Tesco. The company wanted a cost-effective, scalable cloud platform with strong data analytics so its engineers could focus on product innovation rather than managing infrastructure, and to support new features as it grew.

Leanplum chose Google Cloud Platform: App Engine runs its API and dashboards while streaming data to BigQuery and Cloud Storage, and Cloud Dataflow and Pub/Sub power real-time analytics. The solution delivers targeted push, email and in-app messaging plus analytics that help developers better understand customers, driving higher engagement, retention and ROI — for example, push notifications can boost retention by 20% and Last Minute Travel raised push opt-ins by 182%.

Leanplum

Vassil Lunchev

Software Engineer