Case Study: Label Insight achieves a single source of truth and 200% ROI with Google Cloud Platform

Label Insight Building the perfect data stack

Label Insight provides detailed product-attribute data for CPG brands and retailers—deriving more than 22,000 attributes across 400,000+ products and capturing event data on consumer interactions. The company struggled with data spread across 17 sources and multiple databases, causing slow, manual reporting and limiting cross-dataset analysis and scalability.

By centralizing data with Fivetran into Google BigQuery and using Looker for analytics, Label Insight created a single source of truth with ready-made dashboards and event pipelines. The change saved 140 hours of manual reporting per week, delivered a 200% ROI, drove weekly use by 70% of staff, and unlocked richer, faster insights for customers and new analytics use cases.

Label Insight

Jim Shedlick

Director of Architecture