Case Study: KUMU achieves faster growth, higher retention, and zero-downtime scaling with Looker

Kumu Connecting the Philippine global community with live streaming innovation

KUMU, the Philippines’ largest social entertainment app, needed to support rapid user growth, real-time live streaming, and better collaboration as it expanded to more than 55 countries. The company faced scaling issues, weekly outages, and latency that hurt engagement, and turned to Looker alongside Google Cloud tools to help improve data-driven decision-making and platform performance.

Looker helped KUMU connect analytics insights with operational decisions, alongside integrations that supported faster optimization of content and features. The results were strong: new user retention rose from 15% to 40%, latency dropped from 250 milliseconds to under 100 milliseconds, scaling time for major events fell from 15 minutes to nearly zero, and the platform achieved zero-downtime days with fewer outages and lower DevOps effort.

KUMU

Ellard Capiral

Vice President of Engineering