Case Study: Kinsta boosts revenue 600% and cuts hosting costs 15–20% with Google Cloud Platform

Kinsta building a better hosting service with Google Cloud Platform

Kinsta, founded in 2013, is a managed WordPress hosting provider serving high-traffic enterprise customers worldwide. Rapid growth exposed limitations of second‑tier cloud hosts—unreliable uptimes, unplanned maintenance, and no live migration—so Kinsta needed a more performant, scalable, and trusted infrastructure to meet customer expectations.

Kinsta migrated to Google Cloud Platform, using Compute Engine, per‑second billing, global regions, containerized instances, and Stackdriver for monitoring, which enabled fast autoscaling and stronger security/isolation. The move cut hosting costs 15–20%, reduced page load times up to 50%, supported massive traffic spikes (e.g., 1.26M requests after a TV appearance) with no downtime, and helped grow revenue 600% over three years while keeping churn under 5%.

Kinsta

Brian Jackson

Director of Inbound Marketing