Case Study: King's Stella achieves real-time data-driven growth with Looker

King's Stella Empowering better living for all with Google Cloud analytics

King’s Stella, a Thai home-care and freshness products leader, needed to modernize its legacy on-premises data environment so it could analyze large volumes of sales and demographic data faster and support growth across Thailand. The company turned to Looker and Google Cloud tools, including BigQuery and Looker Studio, to replace slow, manual reporting with real-time insights.

Looker helped King’s Stella centralize data, build intuitive dashboards, and speed up decision-making for leadership and sales teams. The results were strong: query times dropped from more than 30 minutes to seconds, DevOps work fell from 40 hours a week to three, reporting increased from weekly to multiple times per day, customer growth rose 35% in one year, and product returns declined by 30%.

King's Stella

Chutiphon Kittikasemsak

Deputy Managing Director