Case Study: King's Stella achieves 35% customer growth with Google Cloud Platform

King's Stella Empowering better living for all with Google Cloud analytics

King’s Stella, a leading Thai home and personal care brand, needed to modernize its legacy on-premises data environment so it could analyze sales and demographic data faster and support expansion across Thailand. Working with Google Cloud Platform and partner GoPomelo, the company turned to tools like BigQuery, Cloud SQL, and Looker Studio to replace slow, isolated systems.

Google Cloud Platform helped King’s Stella migrate data to the cloud, enabling real-time dashboards and faster querying for leadership and sales teams. The results were strong: data query time dropped from more than 30 minutes to seconds, DevOps effort fell from 40 hours per week to three, and the company increased its customer base by 35% in one year while also reducing product returns by 30%.

King's Stella

Chutiphon Kittikasemsak

Deputy Managing Director