Case Study: Kahuna achieves massive scale and reliable real-time mobile engagement with Google Cloud Platform

Kahuna drives mobile customer engagement through real-time insights with Google Cloud Platform

Kahuna, founded in 2012 in Mountain View, builds a mobile marketing automation platform that creates real‑time user profiles and delivers personalized campaigns. To turn app downloads into engaged customers, founders Jacob Taylor and Adam Marchick needed an infrastructure that could support massive scale and unpredictable traffic spikes without downtime.

By building on Google App Engine and using services like memcache, Datastore and Task Queues, Kahuna achieved elastic scaling, near‑real‑time profiles and very high reliability (about one error per million hits). The solution supports billions of profile rows, sends millions of messages weekly to tens of millions of users, serves customers across 14 verticals from startups to $10B enterprises, and has driven mobile usage increases of 200%+ for several clients.

Kahuna

Jacob Taylor

Cofounder and CTO