Case Study: Johnson & Johnson achieves a 41% increase in highly qualified applicants with Google Cloud Platform

Johnson & Johnson Reimagining recruiting with Jibe and Google

Johnson & Johnson, a Fortune 100 healthcare and consumer goods company, relied on its career site as the “front door” for talent but found job seekers frequently couldn’t find the right roles. Despite receiving roughly 1 million applications for 25,000 positions annually, the share of highly qualified applicants was low and site search and UX often failed to surface strong matches, causing missed hiring opportunities.

Working with Jibe to integrate Google Cloud Job Discovery’s machine‑learning search and recommendations, J&J made its career site far more intuitive and relevant. The new search experience drove a nearly 45% increase in click‑throughs and a 41% increase in highly qualified applicants for business‑critical roles, while speeding up and reducing the cost of recruiting and enabling better measurement of candidate feedback.

Johnson & Johnson

Sjoerd Gehring

Vice President of Talent Acquisition and Employee Engagement