Case Study: Jellyfish achieves scalable, automated media campaign management with Google Cloud Platform

Jellyfish A serverless microarchitecture automates and optimizes Google Marketing campaigns

Jellyfish needed a better way to help media buyers monitor and automate Google Marketing Platform campaigns while avoiding overspending and human error. To solve this, Jellyfish turned to Google Cloud Platform to build its cloud-native Autopause solution, a serverless microarchitecture designed to give clients more control over campaign delivery and budget management.

Using Google Cloud Platform services including App Engine, Cloud Run, Cloud SQL, Firestore, and Cloud Functions, Jellyfish created a flexible system that scales up and down as needed and integrates seamlessly with Google Marketing Platform. The result was faster API performance through concurrent processing, improved development efficiency, and a more cost-effective way to update and run a production-like system, with Jellyfish reporting that new versions can be migrated and upgraded about five times faster.

Jellyfish

Dia Al Jrab

VP Engineering