Case Study: JB Hi-Fi achieves more personalized product recommendations with Google Cloud Platform

JB Hi-Fi Increasing revenue and improving the relevance of recommended products with Recommendations AI

JB Hi-Fi, the Australian electronics retailer, wanted to bring the personalized, knowledgeable in-store experience of its staff to its website. Using Google Cloud Platform tools, the company needed a better way to replace its time-consuming manual product recommendations with more relevant suggestions across its large online catalog.

JB Hi-Fi implemented Google Cloud Platform solutions including Recommendations AI, Google Optimize, BigQuery, and Looker Studio to test and measure recommendation performance. The results showed higher average transaction value when recommendations were displayed, helping increase revenue from recommended products and improving the quality and reach of product suggestions on the site.

JB Hi-Fi

Gary Siewert

Marketing Director