Case Study: Jaguar Land Rover achieves better data quality and insights with Looker

Jaguar Land Rover S.A. Delivering modern vehicle experiences through data-driven strategies

Jaguar Land Rover South Africa, a subsidiary of Jaguar Land Rover, was struggling with a legacy IT environment that left customer data siloed, inaccurate, and hard to use for sales, marketing, and service teams. It needed a better way to modernize its data warehouse and create a single, reliable view of each customer, and worked with Looker and Google Cloud partner DotModus to support that effort.

Looker, through dashboards built by DotModus and a modern data stack built on Google Cloud, helped Jaguar Land Rover South Africa centralize, clean, and analyze its data more effectively. The result was data accuracy improving from 60% to 95%, better visibility into customer and dealer information, and more effective marketing campaigns and customer experiences.

Jaguar Land Rover

Linda de Vos

Customer Relationship Management Manager