Case Study: Jagran Media Network achieves 300% growth in brand love with Looker Studio

Jagran New Media Leveraging data to grow brand love and provide a seamless news experience for readers

Jagran Media Network wanted to improve brand engagement and manage surges in traffic across its news platforms while modernizing its digital operations. Using Looker Studio on Google Cloud, the company aimed to better understand which content performed best and support a faster, more seamless experience for its users.

Looker helped Jagran Media Network turn data insights into action, enabling editors and product teams to optimize content and improve visibility. The results included a 300% increase in brand lovers, a 50% month-over-month rise in page views, and a jump in average time on page from one minute to two to three minutes.

Jagran Media Network

Ajit Kumar

Associate Vice President of Technology