Case Study: InteractiveTel achieves up to 30% higher transcription accuracy and scalable SaaS growth with Google Cloud Platform

InteractiveTel Turning phone calls into customer loyalty

InteractiveTel, a U.S.-based SaaS telephony provider for auto dealerships, captures and analyzes phone and text interactions in near real time to improve customer service and boost sales. When its previous transcription system underperformed, dealers missed high-value leads and negative sentiment went undetected, hampering timely follow-up and growth.

InteractiveTel migrated to Google Cloud Platform, using Cloud Storage and the Google Cloud Speech API for near-real-time, high‑accuracy transcription and feeding transcripts to its analysis engine to trigger keyword- and sentiment-based alerts. The change increased transcription accuracy by up to 30%, improved lead capture and customer satisfaction, and delivered the scalability needed to support growing dealer adoption.

InteractiveTel

Gary Graves

Chief Technology Officer and Co-founder