Case Study: Inspire Digital achieves streamlined, cost-efficient, self-serve BI with Google Cloud Platform

Inspire Digital Creating streamlined, accessible, cost-effective BI

Inspire Digital is a UK-based, 100% online B2B market comparison service that helps small businesses find the best insurance, utilities, equipment, and service options. The company’s metrics were scattered across multiple dashboards, requiring manual spreadsheet work and specialist skills, which made reporting slow and limited the team’s ability to act quickly.

By building a cloud BI stack using BigQuery for storage, Matillion for ETL, and Google Data Studio for reporting, Inspire centralized and automated its analytics on a pay-as-you-go platform. The new solution produces searchable, reusable reports anyone can use, cut analytics time from thirty minutes to under five, and delivered greater cost-efficiency and faster, data-driven decision making.

Inspire Digital

Greg Page

Co-Founder and CMO