Case Study: Ingenious Technologies cuts infrastructure costs 40% and reduces maintenance to under 5% with Google Cloud Platform

Ingenious From maintenance to innovation with Managed Services

Ingenious Technologies is a Germany‑based marketing‑data company that provides a white‑label platform to collect, structure, and monetize first‑party marketing data. The team was held back by a “pet VM” approach—about 150 VMs that required heavy manual upkeep—leaving engineers spending 30–40% of their time on maintenance, reducing security, scalability, and willingness to experiment.

Ingenious migrated to Kubernetes on Google Kubernetes Engine, moved databases to Cloud SQL, and adopted managed services plus Preemptible VMs for interruptible workloads. The change cut monthly infrastructure costs by 40%, reduced maintenance time to under 5% (freeing up to 30% of engineers’ time), improved stability and security, and eliminated frequent downtime and support tickets—enabling faster innovation without hiring more staff.

Ingenious

Siamak Haschemi

CEO