Case Study: Jardine Restaurant Group achieves 200%+ ROAS uplift with Looker

Increasing return on ad spend by more than 200% with a customer data platform on Google Cloud

Jardine Restaurant Group, one of Asia’s leading food and beverage groups, needed a better way to target customers and improve digital marketing ROI as the industry moved toward a cookie-less world. To address this challenge, Jardine Restaurant Group worked with Looker and Google Cloud to build a Customer Data Platform and gain deeper insights from first-party data across its KFC, Pizza Hut, and PHD brands.

Looker helped Jardine Restaurant Group unify siloed customer and campaign data to enable more precise segmentation, A/B testing, and personalized recommendations. The results were strong: ROAS increased by more than 200%, add-on rate rose by 12%, and average order value grew by over 30%, supporting more effective campaigns and stronger direct-to-consumer performance.

Jardine Restaurant Group

Matthew Chan

Chief Digital Officer