Case Study: Inchcape achieves a global, data-driven customer experience with Google Cloud Platform

Inchcape Creating seamless customer journeys with RISE with SAP on Google Cloud

Inchcape, the world’s leading independent automotive distribution company, needed to modernize its aging, globally scattered on-premises SAP environment to support better analytics and smoother customer journeys. The company chose Google Cloud Platform, using RISE with SAP on Google Cloud to create a scalable, globally consistent enterprise platform.

Google Cloud Platform helped Inchcape centralize SAP across branches, simplify commercial and back-office processes, and turn millions of data points into actionable insights in real time. The result was improved scalability, reduced operational complexity, stronger sustainability, and a more personalized customer experience across the full vehicle lifecycle.

Inchcape

Gaurav Swarup

CTO