Case Study: AB Tasty achieves real-time data insights and scalable event processing with Looker

Improving conversion rates with data-driven decisions

AB Tasty, an all-in-one website optimization platform in France, needed to scale its data infrastructure to support personalization and near real-time insights for clients. Its previous cloud setup could not handle the volume of visitor events needed for advanced algorithms and faster decision-making.

With help from Looker alongside Google Cloud components such as Cloud Dataflow, Cloud Storage, Cloud Pub/Sub, Cloud SQL, and BigQuery, AB Tasty built a new data pipeline and warehouse without downtime. The solution now processes 2 billion events a day, supports data access across 25 million user sessions daily, and cut event response time to about 32 milliseconds, enabling better insights and increased value for customers.

AB Tasty

Rémi Aubert

Co-Founder