Case Study: iGenius achieves rapid launch of “crystal” and 50% server-cost savings with Google Cloud Platform

iGenius Creating crystal, the first virtual digital marketing advisor

iGenius, an Italian technology company with offices in Milan, London and Silicon Valley, set out to build crystal — the world’s first virtual marketing advisor that answers natural‑language questions by extracting insight from large, disparate marketing data streams. With limited IT resources and a need for fast development (including a high‑profile demo), the team needed a scalable, low‑maintenance platform that could handle voice and multilingual interaction.

iGenius built a working prototype in 30 days using Google Cloud — App Engine plus Cloud Natural Language, Cloud Speech, Cloud Translation and Cloud Pub/Sub — enabling seamless AI integration and rapid deployment. The solution now supports ~5,000 daily visitors, cut infrastructure costs by over 50%, reduced DevOps overhead so developers can focus on the product, and is being expanded with BigQuery/Dataflow for improved data processing.

iGenius

Uljan Sharka

CEO and Founder