Case Study: HUB24 achieves lower costs and better data-driven financial advice with Google Cloud Platform

HUB24 Leveraging Google Cloud to manage financial advice compliance obligations and reduce the cost of advice

HUB24, an Australian financial services and wealth management platform, needed a more efficient way to manage data, reduce the compliance burden on licensees, and replace costly on-premises infrastructure. The company worked with Google Cloud Platform, using services including Document AI, Vision AI, Apigee API Management, and Google Kubernetes Engine to modernize its platform and support its HUBconnect business.

Google Cloud Platform helped HUB24 build AI-powered document classification and extraction tools that turned unstructured advice documents into structured data, enabling real-time checks and better reporting. The solution reduced development effort by 10 to 40 hours per new application versus on-premises infrastructure, lowered operational overhead, and supported HUB24’s goal of reducing the cost of financial advice and making it more accessible to Australians.

HUB24

Craig Apps

Head of Innovation