Case Study: Swarovski achieves personalized luxury experiences with Looker

How Swarovski personalizes luxury with Google Cloud

Swarovski, the global luxury brand, needed a modern way to unify data from more than 30 sources, including CRM, ERP, ecommerce, and creative assets, so it could move beyond legacy reporting and make faster, data-driven decisions. The company partnered with Looker and Google Cloud as part of its broader data transformation, using a centralized, cloud-based foundation to create a single source of truth for the business.

Looker helped Swarovski build a Customer Data Platform that connected ecommerce, CRM, marketing, and retail touchpoints into a Single Customer View. This enabled personalized product recommendations, consistent omnichannel experiences, and more localized campaigns, while the wider Google Cloud initiative also powered live analytics and AI adoption for over 1,000 employees.

Swarovski

Fabrizio Antonelli

VP and Global Head of Data and AI