Case Study: Overdose Digital achieves agentic commerce and near zero hallucinations with Looker

How Overdose Digital built the “Super Brain of Commerce”

Overdose Digital, a Google Cloud customer, faced the challenge of turning trusted business data into faster, more accurate action for commerce and creative teams. Using Looker, the agency needed a way to support Conversational Analytics and build an AI-driven workflow that could react to real signals without losing governance or brand safety.

Looker helped Overdose Digital launch Project Bluesky by acting as an active event bus that detected data patterns and triggered Vertex AI agents to generate localized creative briefs from grounded brand assets. The result was an agentic system with near zero hallucinations that automated production, refreshed assets in near real time, and closed the loop by spotting creative fatigue and adjusting strategy automatically.

Overdose Digital

Paul Pritchard

Chief Executive Officer