Case Study: Hotmob achieves more efficient, high-performance data analytics with Looker

Hotmob - Customer Case Study

Hotmob, a marketing technology company, needed a more scalable way to manage rapidly growing data volumes and more complex analytics after previously relying on manual coding for daily and monthly reporting. Using Looker with its Google Cloud data stack, the company wanted to streamline reporting and improve the efficiency of its data pipeline and analysis workflows.

Looker helped Hotmob connect directly to BigQuery for visualization, reducing report-generation coding work and supporting faster, more flexible analysis. With Looker and BigQuery, Hotmob improved data team productivity and decision-making efficiency, while BigQuery’s scalability and query performance enabled quicker ad hoc analysis and deeper insights.

Hotmob

Karen Leung

Chief Business Officer