Case Study: Hoff achieves 17% higher online advertising ROI with Google Cloud Platform

Hoff boosting advertising ROI with Google Cloud

Hoff, Russia’s only hypermarket retailer for furniture and household items, needed to improve patchy online analytics and better connect online and offline customer behavior across its stores, website, call center, and advertising channels. To solve this, Hoff worked with Google Cloud Platform and OWOX using Google BigQuery and related cloud services to unify data from multiple sources and build a more complete view of the customer journey.

Google Cloud Platform helped Hoff implement an end-to-end analytics system that enabled new revenue attribution models, easier reporting, and automated PPC bid adjustments. The result was measurable: Hoff increased its online advertising ROI by 17%, improved access to data for its online team, and discovered new keywords that helped drive additional sales.

Hoff

Andrey Kolesnichecko

Analyst