Case Study: Loyal Guru achieves personalized omnichannel loyalty insights with Looker

Helping retailers leverage shopper data to grow customer loyalty with Google Cloud

Loyal Guru helps retailers manage omnichannel customer data and create personalized loyalty campaigns, but as a lean startup it needed a scalable way to analyze millions of transactions, unify data from multiple systems, and deliver real-time customer insights. The company initially relied on Google Cloud tools for this foundation, and later adopted Looker to present raw data and loyalty performance on easy-to-use dashboards for its clients.

Looker enabled Loyal Guru to give retailers faster, more tailored insights into coupon redemptions, category and store performance, and loyalty program results, while freeing the team to focus on product development. With Looker and the broader data platform, Loyal Guru improved its ability to build a 360-degree customer view and personalize omnichannel campaigns; the business also reports measurable impact such as business forecasts growing 200% and a 5% sales lift for Mango’s loyalty customers.

Loyal Guru

Javi Fernández

Co-founder and CIO