Case Study: Royal Caribbean achieves faster analytics and higher conversions with Looker

Helping customers get the most relevant information with Google's Data Cloud

Royal Caribbean, a global cruise company, faced a major challenge when the cruise industry stalled in 2020 and its marketing data was fragmented across multiple platforms. To improve agility and measurement, Royal Caribbean worked with Looker and Google Cloud partner Direcly to unify its marketing and analytics data and give teams better visibility into performance.

Looker helped Royal Caribbean turn real-time data into self-service dashboards and ad hoc analysis, alongside Google Cloud tools like BigQuery and Display & Video 360. The results were significant: reports now take less than five minutes instead of two weeks, return on ad spend increased 30% year over year, costs per booking fell 20%, costs per click dropped 34%, and website conversions rose 3X.

Royal Caribbean

Chad Grospe

AVP International Marketing