Case Study: Haaretz achieves faster, more reliable digital news delivery with Looker

Haaretz Delivering a personalized news experience worth paying for

Haaretz, one of Israel’s leading news organizations, needed to scale its digital operations beyond an aging on-premises setup that was slow to expand and difficult to manage. As its paywall and reader-first model grew, the company looked for a more flexible platform with stronger analytics, and chose Looker alongside Google Cloud tools to better support its content and subscription business.

Looker helped Haaretz improve business intelligence by pairing with BigQuery to analyze data faster and deliver more personalized content. With the new platform, Haaretz boosted site reliability and speed, could add capacity in minutes instead of weeks, and saw steady subscription growth from more relevant reader experiences.

Haaretz

Inon Gershovitz

Chief Technology Officer