Case Study: GumGum achieves unified, trusted self-serve analytics with Looker

GumGum enables ad tech innovation by unifying data management with Looker

GumGum, an ad tech company, was searching for a unified BI platform to solve data management challenges and ensure consistent KPI reporting across teams. Using Looker, GumGum wanted a single source of truth for business metrics and a secure way to give more than 2,000 external clients access to their campaign data through a self-serve portal.

Looker’s modeling layer and embedded dashboards helped GumGum centralize business logic, enforce role-level security, and reduce discrepancies in calculations. The result was fewer support tickets, better cross-functional alignment, faster decision-making, near real-time executive visibility, and a more scalable, cost-efficient data stack with improved query performance.

GumGum

Ruchi Singh

Manager of Analytics Engineering