Case Study: Grupo Casas Bahia boosts e-commerce search and conversion with Google Cloud Platform

Grupo Casas Bahia adopts AI solutions for retail and expands its marketplace

Grupo Casas Bahia, a major omnichannel retail platform in Brazil, needed a more scalable way to support its rapidly expanding marketplace and improve search and recommendation quality as product volume grew into the millions. Its previous system struggled with resilience, catalog updates, loading times, and conversion, so the company turned to Google Cloud Platform, using Retail API, Retail Search, and Recommendations AI.

Google Cloud Platform implemented AI-powered retail tools to modernize search and recommendations across Grupo Casas Bahia’s e-commerce brands. The result was a major performance uplift: SKU daily updates rose from 100K to over 7M, catalog loading time fell from 24 hours to 4 hours, search-driven conversion increased by 58%, CTR grew by 28%, bounce rate dropped by 4%, and income per app user increased by 28%.

Grupo Casas Bahia

Diego Caxito

Head of IT